I love this comment Science CEO and tech start up guru Michael Jones!

An important ingredient to any start up… “Jones believes that one of the most successful business strategies is to use a primary channel to drive growth. He cites the way that AirBnB built off of Craigslist and how Zynga was influenced by Facebook. To that end, Science has invested in companies that build off of emerging social channels like Vine, Pinterest, YouTube, and Instagram.”

Build off of platform of success and go where the people you want already are connected.  You wouldn’t build a store in the middle of nowhere.  Why would you make your service an island? Go where the action is!

Seems almost too simple to be true. Often the wisest advice is just that!